Maximize results is a new bid strategy that lets ChatGPT Ads automatically set and adjust bids on your behalf. It is designed to help get as many results as possible from your budget.
With Maximize results, ChatGPT Ads optimizes toward your selected campaign goal, such as clicks or conversions, and automatically adjusts bids to help maximize that result type within your budget.
For eligible new ad groups, Maximize results is selected by default. You can review or change this selection in the ad group’s Bid strategy section.
When To Use Maximize Results
Maximize results may be a good fit if you want to:
Get as many results as possible from your budget
Optimize toward your selected campaign goal, such as clicks or conversions
Spend less time manually managing bid levels
Maximize results prioritizes result volume and does not guarantee delivery against a specific CPA, CPC, ROAS, or other cost-efficiency target at this time. If you have a specific bid limit you need to stay within, you can use the manual or advanced bid controls available in Ads Manager instead.
How To Set Up Maximize Results
In Ads Manager Beta, create a campaign.
In the campaign setup flow, continue to the ad group step.
Review Maximize results, which is selected by default for eligible new ad groups.
To use a different strategy, select Manual: Max bid In the ad group’s bid strategy section
Complete your ad group and ad setup, then launch your campaign.