Creative enhancements are designed to make your ads more relevant to the conversation and user interests, helping to improve performance while reducing work to create multiple versions.
We use your existing ad and landing-page content to adapt your message. Enhancements can include new or updated headlines and descriptions, image resizing, destination-URL optimization, and translation into other languages.
How creative enhancements work
Creative enhancements can take into consideration:
The context of the conversation or user interests.
Your existing ad.
Content from the ad’s landing page.
We may adjust your headlines and descriptions, resize images, optimize destination URLs, or translate ad text to make your ads more relevant.
Variations may be prepared in advance or created in real time based on the conversation. When enabled, these ads can run automatically without requiring you to review or approve each version.
What can change
Headlines and descriptions: We may create new or updated text to connect your offering to the conversation or user interests.
Language: We may translate your ad text into another language.
Images: Images may be resized to fit the ad format.
Destination URLs: The destination URL may be optimized to direct people to a relevant page on your website.
Example: Enhancing an ad
Imagine a conversation about planning quick weeknight dinners. The example assumes the original ad and landing page support the product and delivery details shown.
| Ad element | Original ad | Example enhanced ad |
|---|---|---|
| Headline | Fresh groceries delivered | Groceries for quick weeknight dinners |
| Description | Order fresh produce and pantry staples for delivery. | Get fresh produce and pantry staples delivered for your weeknight meals. |
The enhanced version connects the same offering to the conversation. Actual wording may vary. Creative enhancements adapt existing ads.
Manage creative enhancements
Starting Thursday, October 29, 2026, creative enhancements will be enabled automatically for new and existing campaigns. You can opt out before October 29 or change your settings at any time in Ads Manager. Select Manage settings
Existing account- and campaign-level opt-outs are preserved. Campaign-specific settings take priority over your account default.
Prepare your ads
To give creative enhancements useful, accurate source information:
Keep your ads and landing pages current, including prices, promotions, product details, and availability.
Write clear, specific copy explaining what you offer and why it may be useful.
Make sure your creative and landing pages comply with OpenAI’s Ads Policies.
For additional guidance, see Create Ads for ChatGPT.
Monitor performance
Use Ads Manager reporting to monitor delivery and results at the campaign, ad group, and ad levels. Available metrics include impressions, clicks, spend, CTR, and attributed conversions if conversion measurement is set up.
These metrics describe overall performance. Changes over time do not, on their own, establish the effect of creative enhancements. For more information, see Measure Results.
Frequently asked questions
Can I preview each variation before it runs?
You do not need to review or approve each enhanced version before it runs. The experience does not provide a preview of every variation. When enabled, enhanced creatives can run automatically.
Do creative enhancements change ChatGPT’s answers?
No. Ads do not influence ChatGPT’s answers. Ads are separate and clearly labeled.