Overview
Business Hub lets you claim your business in ChatGPT, provide business details and product information, and understand how people engage with it. If you’re authorized to represent the business, you can claim it and complete the required verification to manage its information and view insights such as mentions and website clicks.
Eligible ecommerce and online service businesses in the US can also create a business agent that answers customer questions using information you provide. After you review and publish your agent, customers can choose to chat with it about your products and policies.
Who is eligible
You can claim a business if you own it or are authorized to represent it. You’ll need to verify your connection to the business and be approved. You don’t need an Ads account or a ChatGPT Enterprise agreement to claim an eligible business.
Eligible businesses can claim an existing business or add one where ChatGPT is available and the required verification is supported. Availability depends on the business’s location and type.
Business agents have separate requirements. They’re available to eligible ecommerce and online service businesses in the US with a website. Your business must also meet the industry requirements inthe Business Agents Policy.
Claim your business
Claim your business to access it in Business Hub. Use one of the verification methods offered for your business, such as phone, business email, website domain, or Shopify.
After your claim is approved, you can access your business in Business Hub. You’ll need to complete identity verification with Persona before you can publish changes to your business information, view insights, or create an eligible business agent.
Sign in to ChatGPT, and open Business Hub from the sidebar. Search for your business by name.
Select the listing that matches your business and confirm the ChatGPT account you’ll use to manage it.
Choose one of the verification methods shown and follow the prompts.
If you received a claim invitation: open the personal link in your email and sign in with the email address that received it.
If you see Contact support: Your listing is locked. Select Contact support to request help with access.
If you can’t find your business: If you run an eligible online business, you may see an option to add it. Local stores and restaurants can currently claim only an existing U.S. listing.
Verify your claim
Verify with your business phone
Select Business phone, then choose a text message (SMS) or an automated call. Select Get code and enter the code sent to the number shown.
Verify with your business email
Select Business email, then Get code. Enter the code sent to the email address associated with your business.
Verify with your website domain
Select Website domain, then add the TXT record shown in ChatGPT to your domain’s DNS settings. Copy the type, name or host, and value exactly. If someone else manages your domain, ask them to add the record for you. DNS changes may take time to appear. Return to ChatGPT and select Verify domain, then follow any remaining prompts to finish your claim.
Verify with your Shopify store
Select Shopify store, then Connect Shopify. Review the permissions and select Log in to Shopify. Sign in to the Shopify store for the business you’re claiming, then follow the prompts to complete verification.
Wait for claim approval
OpenAI reviews your claim and emails you its decision or a request for more information. While it’s under review, you can select Cancel claim to cancel the request.
Dispute ownership
If your business has already been claimed, open its profile, select the more options menu (•••), then select Dispute ownership. Follow the prompts to verify with Persona that you’re authorized to represent the business. Claiming a profile or disputing ownership doesn’t change its visibility in ChatGPT.
Complete identity verification with Persona
Complete identity verification with Persona to publish changes to your business information, connect a product feed, view insights, or create a business agent if your business is eligible.
Claiming your business alone doesn’t give its profile a verified badge. The verified badge, shown as a blue check, appears after your Persona verification is approved.
You may need a government-issued ID, business registration information, and proof that you’re authorized to represent the business.
If you use Persona to create a new profile, OpenAI’s approval automatically publishes the profile. There’s no separate publishing step for the profile, so continue only when you’re ready.
Select Verify with Persona, then Continue to Persona.
Follow the Persona instructions to submit the requested information.
Complete Persona verification later
If you initially used another verification method, you can complete Persona verification later.
Open the Business tab and select your profile.
In your business overview, find Complete verification with Persona.
Select Verify and follow the Persona instructions.
Wait for verification approval
OpenAI reviews your Persona verification submission and emails you its decision or a request for more information. While it’s under review, you can select Cancel submission to cancel the request.
Publishing a business agent is a separate, optional step. Review your agent and select Publish when you’re ready.
Update business information
After your claim and Persona verification are approved, open your profile in Business to update your website, business description, product or service category, logo, delivery policy, or return policy. You can also add a cover photo and other optional details. Information you add must follow the Businesses in ChatGPT policy.
OpenAI reviews and publishes changes. Updates can take time to appear in a listing or a ChatGPT answer. ChatGPT may also use other sources when answering questions about your business.
Connect a product feed
If you sell products, you can connect a product feed, including a Shopify feed, to share prices and availability. You can upload a CSV product feed that follows theproduct feed specification, including its required fields. If you provide a hosted URL, link to the feed file. Products in the feed must follow the Commerce policies. Connecting a feed doesn’t publish an agent or guarantee that ChatGPT recommends your products.
Delete a draft profile
Only unpublished draft profiles can be deleted. OpenAI Support is unable to delete, unpublish, or hide a published profile as part of a business setup or ownership request.
Open the Business tab, select your draft profile, and go to the Overview page.
Open the three-dot menu in the upper right.
Select Delete draft.
Understand your profile insights
After your claim and Persona verification are approved, open your business in Business Hub and select Insights. Insights show aggregate activity over the past 28 days, including mentions and website clicks.
Mentions. For an online business, a mention counts when ChatGPT references the business’s website. The brand name alone doesn’t count. For a local business, a mention counts when ChatGPT shows a result for that location, even if the customer doesn’t open the listing or visit the website.
Website clicks. See how often people click through to your website.
Discovery topics. See common themes in ChatGPT answers that mentioned or cited your business. These themes don’t reveal individual prompts or directly measure customer intent.
Businesses don’t receive individual prompts or consumer conversations, including chats with their business agents.
Counts may be incomplete. A blank metric can mean activity hasn’t reached the reporting threshold, data is still being collected, or reporting is unavailable. It doesn’t necessarily mean zero activity. If a metric stays blank, contact OpenAI Support.
Set up and publish your agent
After your claim and Persona verification are approved, open your business in the Business tab. If Shopify setup has already created a draft agent, open it. Otherwise, create an agent if the option is available.
Review the information your agent will use, such as product details and your return policy. Follow theBusiness Agent Policy when writing instructions for how your agent should answer customers.
Preview the agent with a question customers often ask, such as “Can I return an item I bought on sale?” If the answer is wrong, update the information or instructions and test it again.
When you’re ready, select Publish. Customers can only chat with a published agent.
Get help with setup
If you can’t create an agent, check that you’re using the claimed profile and that your Persona verification was approved. You can’t create an agent while verification is pending or after it fails.
Your business must also meet the agent requirements for location, type of business, and industry. Some businesses can manage a profile without being eligible for an agent. For eligibility requirements, see: Business Agent Policy.
For a problem in ChatGPT, contact OpenAI Support. Include the step you were on, any error message, and a screenshot with sensitive information removed. For help with your Shopify catalog or storefront settings, see: Shopping from Shopify merchants in ChatGPT.
FAQ
Do I need to advertise or publish an agent to claim my business?
No. Claiming your business, publishing an agent, and advertising are separate. After your claim and Persona verification are approved, you can manage your business information and use available insights without publishing an agent or running ads.
Can I give teammates or an agency access to my business?
The admin who claimed your business can add teammates in Business Hub and grant an agency access to manage the business or its agent. Use each person’s own ChatGPT account.
Invitations can depend on the account used to claim the business. For a business claimed in a ChatGPT workspace, invitees may need to be members of that workspace. If an agency invitation is blocked, contact OpenAI Support to check the available options. Don’t forward a personal claim invitation to give someone access.
What should I do if my verification is pending or fails?
If your claim or Persona verification is pending, wait for OpenAI’s decision or request for more information by email. Review time varies. Wait for the review to finish before trying again.
If a Persona check fails or expires, follow the instructions in the email. If Try again is available, select it and submit corrected information. Make sure the business name, address, and any registration or tax number you provide match your official business records.
Contact OpenAI Support if you can’t retry or Business Hub still shows verification as incomplete after you’ve been told it was approved. Include the step you were on, any error message, and a screenshot with sensitive information removed.
Submitting information to Persona doesn’t mean verification is approved. Features that require Persona verification remain unavailable until it’s approved.
Will claiming my business make ChatGPT recommend it more often?
Claiming lets you manage the information you provide about your business. It doesn’t guarantee increased visibility or give you direct control over ChatGPT’s independent recommendations. Advertising doesn’t influence ChatGPT’s independent answers.
Do I need Shopify to set up a business agent?
No. Eligible businesses can set up a business agent whether or not they use Shopify. If you use Shopify, you can connect its product feed to share product details, prices, and availability. You’ll still need to review and publish your agent separately.
Can I manage several brands or locations together?
Each distinct brand is managed separately. Central management across a parent company’s brands and locations isn’t currently available. Claiming the main brand doesn’t claim its locations. For brands using a managed claim process, individual location profiles remain locked by default. Ask your OpenAI account contact about the supported claim path.
Can my agent complete purchases, make bookings, or check a customer’s order?
No. The current experience lets your agent explain products and policies and link to your website, where customers complete those actions. If your business also has a plugin in ChatGPT, the business agent’s separate chat doesn’t use data from that plugin or connect to its capabilities.
Can my business be named in an answer without a recorded mention?
For an online business, a mention counts when ChatGPT references its website. Naming the brand alone doesn’t count. For a local business, a mention counts when ChatGPT shows a result for that location, even if the customer doesn’t open the listing or visit its website.
Do discovery topics show individual customer questions?
No. Discovery topics group themes in ChatGPT answers that mentioned or cited your business. They’re aggregate categories, not individual prompts or a direct report of customer intent. They don’t give your business access to individual prompts or chats with your business agent.
Does a blank insight mean there was no activity?
No. A blank metric can mean activity hasn’t reached the reporting threshold, data is still being collected, or reporting is unavailable. It doesn’t necessarily mean zero activity. If the issue persists,contact OpenAI Support.
Why haven’t my updated business details appeared yet?
OpenAI reviews and publishes changes to business details. Updates can take time to appear in a listing or generated answer, and ChatGPT may also draw on other sources. A saved change doesn’t mean every answer will reflect it immediately.