Di Ads Manager Beta, Anda dapat mengukur performa kampanye dengan alat pelaporan yang membantu Anda melacak penayangan dan memantau hasil. Seiring berkembangnya platform ini, kami akan memperkenalkan metrik tambahan, tampilan pelaporan, dan wawasan dari waktu ke waktu.
Metrik
Saat ini Anda dapat melacak metrik berikut di semua tingkat (kampanye, grup iklan, dan iklan):
Tayangan: Berapa kali iklan Anda ditampilkan
Klik: Berapa kali pengguna mengklik iklan Anda
Pengeluaran: Jumlah total yang dibelanjakan untuk menayangkan iklan Anda
CTR: Persentase tayangan yang menghasilkan klik
CPC rata-rata: Biaya rata-rata per klik
CPM Rata-rata: Biaya rata-rata per seribu tayangan
Konversi: Jumlah peristiwa konversi yang diatribusikan ke kampanye Anda, jika pengukuran konversi telah disiapkan. Untuk mulai menggunakan konversi, kunjungi dokumentasi pengukuran kami
Metrik ini tersedia dalam tampilan tabel, tampilan grafik, dan unduhan ekspor CSV, serta dapat digunakan untuk mengevaluasi penayangan, interaksi, dan laju di seluruh kampanye Anda.
Cara konversi ditampilkan dalam pelaporan
Pengelola Iklan menampilkan satu metrik Konversi untuk cakupan pelaporan dan rentang tanggal yang dipilih.
Peristiwa konversi standar dan kustom dapat dikonfigurasi untuk atribusi. Namun, peristiwa konversi yang diatribusikan saat ini digabungkan ke dalam nilai total Konversi yang ditampilkan di tabel pelaporan dan ekspor CSV.
Tampilan tabel
Tampilan tabel adalah tampilan pelaporan default untuk memantau performa di Ads Manager Beta.
Buka halaman Kampanye, Grup Iklan, atau Iklan
Lihat metrik kinerja secara langsung di tabel pada setiap halaman, termasuk tayangan, klik, pengeluaran, CTR, CPC rata-rata, CPM rata-rata, dan konversi jika tersedia
Unduh CSV
Unduhan CSV memungkinkan Anda mengekspor data pelaporan dari Ads Manager Beta untuk analisis offline.
Nilai kumulatif:
Atur rentang tanggal di sudut kanan atas ke periode yang ingin Anda analisis
Silakan klik menu tiga titik di pojok kanan atas
Silakan pilih ‘Unduh Nilai Kumulatif’
Nilai harian:
Silakan klik menu tiga titik di pojok kanan atas
Pilih tanggal untuk mengunduh laporan yang Anda inginkan
Pilih ‘Unduh Nilai Harian’
Grafik wawasan
Ads Manager Beta mencakup tampilan grafik yang memungkinkan Anda menganalisis tren kinerja dari waktu ke waktu.
Silakan pilih ikon grafik di samping menu tiga titik
Klik Lihat Wawasan
Pilih metrik yang ingin Anda lihat: tayangan, klik, pembelanjaan, atau kombinasi apa pun dari ketiganya
Tetapkan rentang tanggal yang ingin Anda analisis
Measurement and reporting FAQ
How do I validate that the JavaScript Pixel is installed correctly?
Install the JavaScript Pixel on pages where you want to measure ad activity, confirm it initializes with the correct pixel ID, and use debug mode while testing. See the JavaScript Pixel documentation for installation, event, and troubleshooting guidance.
Can I deploy the Pixel through Google Tag Manager?
Yes, as long as your tag manager loads the Pixel snippet on the correct pages and does not block or reorder the initialization and event calls. If the tag manager prevents the Pixel from loading reliably, install the snippet directly or use server-side measurement where appropriate.
How should I measure Shopify, headless storefront, or server-side purchase events?
Use the browser Pixel for browser-side events and the Conversions API for server-side events. If you pass server-side conversions, preserve and send the available click reference values, such as oppref, so events can be attributed correctly.
Why do Ads clicks differ from Google Analytics sessions or landing-page visits?
Ads clicks measure ad interactions. Analytics sessions depend on page load, redirects, consent settings, browser blocking, UTM handling, attribution windows, and time zone settings. Compare the same date range and time zone, then use CSV exports to check campaign and ad-level activity.
Do dynamic UTM macros work?
Static UTM parameters are supported when you add them to destination URLs. Dynamic macro syntax is not supported at this time.
Why do conversions appear as one metric in reporting?
Ads Manager reporting may roll attributed standard and custom conversion events into the Conversions metric. Use your event names, Pixel or API implementation, campaign IDs, and CSV exports to compare against your internal reporting.
Why do my conversion events show 0 in Ads Manager?
A conversion event can be firing or accepted and still show 0 in Ads Manager if it does not match the conversion event configured for the campaign.
For standard events, the configured event type must match the event you send. For custom events, Ads Manager must use Event type: Custom and the custom event name must exactly match the event name you send. A matching display name alone is not enough.
Also make sure the correct conversion is attached to the campaign before traffic starts. If you correct the configuration, test again with new eligible traffic. Historical events from the mismatched setup will not backfill.
What should I include before contacting support about reporting?
Include the following:
Ad account ID
Campaign & Ad Names
Date range and Time zone
Ads Manager CSV export
Analytics comparison
Pixel ID
Event names
Sample conversion timestamps
Screenshots of the discrepancy.
This helps support isolate implementation issues from reporting or attribution differences.