A daily budget is the average amount you want your campaign to spend per day over a seven day period. Daily spend may be higher or lower than your selected budget on individual days. This helps ChatGPT Ads account for normal day-to-day changes in delivery while continuing to pace toward the campaign's overall budget.
What is changing
Starting July 27th, daily budgets will now represent the average amount you want to spend per day over a seven day period.
This means daily spend may be higher or lower than your daily budget amount on individual days. If a campaign spends more on some days, ChatGPT Ads can account for that in later pacing so the campaign continues to pace toward its overall budget.
How daily budgets work
When you set a daily budget, you choose the average amount you want your campaign to spend per day.
Your maximum daily spend is twice your daily budget.
Your maximum seven-day spend is seven times your daily budget.
Example:
If your campaign runs for 7 days with a $100 average daily budget, your total campaign media spend limit is $700.
Your campaign may spend more than $100 on some days and less than $100 on others. Across the full 7-day campaign, billed media spend will not exceed $700.
What changes for existing campaigns
Existing campaigns will automatically use average daily budgets after this update. You do not need to recreate, pause, or edit your campaigns.
Your budget amounts and campaign settings will stay the same. The main difference is that your daily budget will now be treated as an average daily amount over a seven day period.
What you will see in Ads Manager
When creating or editing a campaign, Ads Manager will show the maximum daily and seven-day spending amounts associated with your selected daily budget.
Use this field the same way you use daily budgets today: enter the average amount you want to spend per day for the campaign.
Key things to know
Your budget amounts are not changing
Existing campaigns will update automatically
Daily spend may vary by day, while campaigns continue pacing toward the overall campaign budget
Ads Manager will continue to use the Daily budget label and will display the applicable spending limits during campaign creation.
FAQs
Does this change my campaign budget?
No. Your budget amount is not changing, and existing campaigns will update automatically.
Can daily spend be higher than my daily budget amount?
Yes. You may be billed up to twice your selected daily budget on an individual day. That said, your campaign will not spend more than seven times your daily budget over the applicable seven-day period.
What happens if my campaign does not have an end date?
The same daily and seven-day spending limits apply while your campaign is active.
Do I need to update my existing campaigns?
No. Existing campaigns using daily budgets will update automatically.
Can I change my daily budget?
Yes. You can change your daily budget amount in Ads Manager. Changes to your budget may affect the applicable daily and seven-day spending limits.
Where can I see my spending limits?
When you create or edit a campaign, Ads Manager will display your daily budget alongside the applicable maximum daily and seven-day spending amounts.