Ads in ChatGPT help advertisers reach users as they explore, compare, and decide within a single conversational experience. By using richer conversational context, ChatGPT Ads create opportunities to deliver relevant, helpful messages aligned with what users are trying to accomplish.
Who may see ads
We do not show ads to users on Plus, Pro, or any Business plan, or to any users who tell us or we predict are under the age of 18.
Ad format
Ads appear below relevant ChatGPT conversations. Each ad includes:
Advertiser name
Favicon (advertiser logo)
Title (headline)
Copy (description)
Landing page
Image asset (creative)
See below for an example ad unit.
Selection and delivery
Our ads system primarily selects ads based on how relevant they are to the context and intent of the conversation. Ad selection considers multiple inputs such as context hints, landing page, ad title, and ad copy.
At the ad group level, advertisers can provide context hints that describe the conversations, topics, or keywords where their products or services may be relevant. These hints help guide ad matching, but they are not exact-match keywords and do not guarantee delivery in specific conversations.
Pricing
ChatGPT Ads supports cost-per-thousand-impressions (CPM) and cost-per-click (CPC) buying options. Advertisers can choose the Reach objective to optimize for impressions and pay per 1,000 impressions, or the Clicks objective to optimize for clicks and pay per valid click.
Advertisers set a maximum bid at the ad-group level: a maximum CPM bid for Reach campaigns or a maximum CPC bid for Clicks campaigns. For CPC campaigns, we recommend starting with a maximum bid of $3–$5 USD per click. Ads Manager may also provide bid-strength guidance to indicate whether a bid is likely to be competitive or may limit delivery.
We use a relevance-weighted, second-price auction to find the best ad for eligible conversations. Our system aims to maximize both advertiser and user value.
Tracking and measurement
Ads Manager Beta reporting currently includes impressions, clicks, spend, click-through rate (CTR), average CPC, average CPM, and conversions.
To measure conversions from ChatGPT Ads, advertisers can set up conversion measurement in Ads Manager Beta. For step-by-step guidance, visit our measurement documentation.
Advertisers can also track traffic from ChatGPT Ads by adding static tracking parameters (e.g. UTM parameters) to landing page URLs. These parameters persist on ad clicks and can be used in existing analytics tools to understand traffic from ChatGPT Ads.
Brand safety
OpenAI’s policy is to place ads only near chats that are safe, appropriate, and aligned with user trust and brand safety. Our safeguards are designed to prevent ads from appearing in sensitive user contexts or brand-unsafe environments, including the contexts outlined in our Ads Policies.