Campaigns define your overall advertising objective and budget in ChatGPT Ads Manager Beta. A good campaign groups together ad groups and ads that support a shared business goal.
Each campaign contains:
Campaign title
Objective
Budget
Start and end dates
Countries to target
Choosing a campaign objective
Your campaign objective determines how your ads are priced and optimized. You can currently choose between:
Views: optimized for reach and visibility using CPM pricing (cost per thousand impressions)
Clicks: optimized for engagement and traffic using CPC pricing (cost per click)
Setting your budget
Your campaign budget controls how much you are willing to spend across all ads within the campaign.
When setting your budget:
Distribute your total planned spend across each campaign based on priority.
Budget amounts can be adjusted over time as you learn what performs best.
If you change a campaign budget to a daily budget, you can't change that campaign back to a campaign-total budget.
Daily budgets
Starting June 9, 2026, daily budgets are treated as average daily budgets. We may spend more than your daily budget on a given day, but we won't spend more than twice your daily budget on any single day or seven times your daily budget over a week. This flexibility allows your campaign to deliver more ads when demand and the volume of relevant conversations are higher.
If you change your daily budget during the day, the new budget is prorated based on the time remaining that day. For example, if you lower your daily budget from $200 to $100 halfway through the day, we will aim to spend $50 for the remainder of the day.
Current minimum daily spend is $25 per campaign.
Choosing start and end dates
Your campaign start and end dates control how long your ads are eligible to run.
When choosing dates:
Give campaigns enough time to gain traction and gather meaningful performance data. Campaigns can always be paused or adjusted later.
Consider seasonality, including seasonal products, new launches, promotions, holidays, or other time-sensitive campaigns.
Align campaign timing with your broader marketing budget and business goals.
Choosing countries to target
Location targeting determines where your ads are eligible to appear. Ads Manager Beta supports campaign-level country targeting and, in the United States, supported state, designated market area (DMA), and ZIP code targeting. Search for a location in the campaign location picker to confirm whether it is currently supported.
Best practices
Structure campaigns around distinct business goals or initiatives.
Use separate campaigns for meaningfully different objectives, regions, or product categories.
Keep campaign naming clear and consistent for easier reporting and management.
Create multiple ad groups within each campaign to test different themes, value propositions, or messaging approaches.
Campaign setup FAQ
Can I change a campaign objective after creation?
The campaign objective determines pricing and optimization. If you need a different objective, create a new campaign with the objective you want instead of editing an existing campaign into a different objective.
Can I change the budget type after creation?
You can adjust supported budget amounts over time, but some budget type changes are not reversible. For example, if you change a campaign-total budget to a daily budget, you can't change that campaign back to a campaign-total budget. If the budget type is wrong, create a new campaign with the correct setup.
Why did spend exceed my daily budget on one day?
Daily budgets are average daily budgets. Spend may be higher on a given day, but it will not exceed twice your daily budget on any single day or seven times your daily budget over a week.
Can I target a state, city, DMA, or postal code?
Only country targeting is available at this time. We plan to open up more granular targeting features in the near future.
Why is my campaign not serving?
Confirm that your ad account verification and billing are complete, the campaign and ads are active, the campaign dates include today, and the ads have completed review. For troubleshooting guidance, see Troubleshooting.
Next steps
After creating your campaigns, you can: