Product feed campaigns let retail advertisers upload a product feed in Ads Manager and create ads based on that catalog. Product feeds make it easier to bring more of your catalog into ChatGPT ads, create ads at scale, and connect users with relevant products as they explore, compare, and decide. Ads created from product feeds have been among the strongest-performing ads in our program to date.
Why create a campaign from product feeds?
Feed-based campaigns are designed for retail advertisers with broad or frequently changing product catalogs. They can help you:
Create campaigns from your product catalog at scale with a single feed upload
Connect users with relevant products when they may be most useful
Keep product details, availability, and metadata used for ads up to date
Advertisers using product feeds have been among the strongest performers on the platform. Because feed ads are built from structured product data, they can make it easier to run larger, more relevant campaigns and scale performance in Ads Manager.
Before you begin
A few things to be aware of:
Your product feed must comply with our feed specifications
Feeds must be uploaded through SFTP
Products from your feed will only be eligible for use in ads during this beta. They will not appear in organic ChatGPT conversations, though we may offer that capability in the future
Product ads use formats designed specifically for showcasing items from your catalog, featuring details such as product images, titles, stars, prices, sales prices, and your brand
Step 1: Create a product feed
In Ads Manager, navigate to the Tools tab
Select Feeds
Click Create Feed
Follow the prompts to create a new product feed
Step 2: Import Products
From the feed row, open the three-dot menu
Select one of:
Upload CSV or TXT: Best for getting started or making occasional manual updates.
Hosted URL: Best when your product catalog is available at a stable HTTPS address.
SFTP connection: Best for technical teams that automate server-to-server uploads.
Items expire after 2 weeks thus it is recommended to use hosted URL, or automated SFTP uploads.
Use the feed specification when formatting your feed. Feeds created through Ads Manager make products ads-eligible by default unless an item is explicitly marked false for ads eligibility.
Step 3: Upload and validate your feed
Wait for Ads Manager to process the feed. This can take anywhere from a few minutes to a few hours depending on the size of the feed
Check Upload History for processing updates and errors
Step 4: Create a campaign from your feed
In Ads Manager, navigate to the Campaigns tab
Create a new campaign
In the campaign type dropdown, select Product feed
Complete the campaign settings
Step 5: Create an ad group and choose products
Create an ad group for the campaign
Select the product feed you want to use
Apply product filters to define which products are eligible for the ad group
Review the product count shown in Ads Manager to confirm how many uploaded products pass your filters
If the available filters are not enough for how you want to group products, use the ads_metadata field in your feed. For example, you can add values such as bidding_tier or product_line, then use those values to organize products for ad group setup.
Step 6: Create an Ad Template
Create an ad template for the group
The ad template is used as the base for advertising products that are eligible based on the filters for the ad group
The ad template currently only supports making a selection for your image field
Only one ad template is necessary per ad group
Review the sample product preview to confirm that titles and descriptions appear as expected
Step 7: Review and launch
Before submitting your campaign, confirm that:
The correct feed is selected
The product count matches the intended set of products
Product titles, descriptions, images, and landing pages appear as expected
Your ad template previews correctly
Your campaign, ad group, budget, bid, and targeting settings are complete
Once everything looks correct, submit the campaign for review and launch your feed-based campaign.
Understanding the Products tab
The Products tab is a reporting view. It does not show every product that has been uploaded or is eligible for ads. A product appears there after it has delivery data from an active product-feed campaign and that data is available in reporting.
If your campaign has not started, has a future start date, or has not yet delivered, the Products tab may be empty or show fewer products than your feed contains. This does not necessarily mean that your feed upload failed or that the products cannot be selected or served.
During campaign setup, use the product count in the ad-group creation flow to confirm how many uploaded products are ready to serve and pass your selected filters. After delivery begins, allow up to seven hours for reporting to appear.
If expected products are still missing after the campaign has delivered, contact support and include:
Ad account ID
Feed ID
Campaign and ad-group names
Date range and time zone
Example product IDs
Screenshot of the Products tab